Gather round, children, while I tell you one of adulthood’s greatest secrets. It is a pearl of wisdom that can only be gained by leaving the nest, spreading your wings, and comparison shopping. Retailers don’t want you to know it, advertising agencies spend bajillions trying to keep you from learning it. You can live your whole life in ignorance of this simple fact if you don’t spend a little extra effort to look around yourself and pay attention at the goddamn grocery store.
Are you ready? Of course you are, you badass paragon of frugality and virtue.
You don’t have to buy name brand products. Most of the time the generic or store brand is the exact same thing for less money.
Armed with this knowledge, you are ready to embark on a spiritual and financial journey of fiduciary gratification the likes of which the world has never known. You will suddenly discover whole dollars in your grocery budget you never even knew existed. Let the scales fall from your eyes, dear readers, for truly name brand products are beneath you.