It's not a goal, it's a wish your heart makes when you're fast asleep.

Raising Awareness About “Raising Awareness”

Our spectacular, gleaming, aerodynamically-sound Patreon patrons have once more voted on the topic they’d like us to explode with our thermodynamic wisdom and our nuclear gifs. Their selection was:

“What’s the deal with raising awareness?”

Okay, okay, my language was actually a good deal more colorful. I think the phrase I used was “raising awareness is a fucking scam” or “raising awareness is the biggest scam of all time,” something like that. Yes, I could look it up, but no, I will not. The past is in the past! We live in the now!

Yes, it’s true. I have some… strong thoughts on raising awareness.

Snap on your LiveStrong bracelets, fill you ice buckets to the brim, and get ready to drill down into this topic—with a Susan G. Komen branded drill, of course.

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Using charitable platforms to push discriminatory policies is a no-no jerk move.

Judging Charities Like Judgey McJudgerson: How Can Your Donation Make the Biggest Impact?

As we’ve discussed previously, we love charitable spending, but it can be really hard to figure out the best way to do it. If you followed our advice, you’ve already verified that the charity you’re considering isn’t an out-and-out scam.

But is it a good investment?

A Ford Pinto and a Ford Focus both proclaim to do the same thing (you know, drive), but one does so in a much more sustainable, efficient, and pleasurable manner than the other. How do you sort out the absolute best way to support the causes you care deeply about?

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We bitches are trying to reach a very specific audience of people who are cheap yet virtuous.

How to Spot a Charitable Scam

Let’s say I handed you a $100 bill and the following list of charities. If I asked you to pick one to give the money to, which one would you choose?

American Association of the Deaf-Blind

National Veterans Services Fund

Children’s Wish Foundation International

Cure Alzheimer’s Fund

Breast Cancer Relief Foundation

Now before you make your choice, consider this: four of these charities are considered to be among the absolute worst charities in America. These charities are shams designed to line the pockets of unscrupulous monsters who prey upon the charitable intent of others. They raise millions of dollars and blow it all on large executive salaries and lavish fundraisers designed to be self-perpetuating. No meaningful progress is made toward their charitable aim. Each spent less than 3% of the millions it raised on direct cash aid toward the causes they purport to maintain.

… So that’s four of them. One received a perfect score from charity watchdogs.

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