Piggy and I launched this blog in January of this year. The level of positive engagement we’ve received in only eight months is completely shocking to us.
We’ve received a number of site comments, social media shares, and private messages with folks thanking us. According to these beautiful people, our little blog has pushed them to ask for raises, encouraged them to seek new jobs, inspired them to refocus their finances, and absolved them of unnecessary self-flagellation.
And guys, that makes us feel really, really, really, really fucking good.
As we’ve stated before, the reason we run this site is to help. Bad, outdated, irrelevant, damaging financial advice is everywhere. Seeing it—and knowing that many people must fall for it—makes our actual hearts turn into cartoon hearts that break along perfectly triangular jagged edges. Knowing there are good people out there getting tricked, swindled, guilted, ripped-off, shamed, and drained makes cartoon steam come out of our ears. (The cartoon steam gives us actual second-degree burns. Please send Neosporin.)
For this reason, we’ve never had a plan to monetize the site. The easiest ways to do so just didn’t sit right with us. Sponsored content disguised as our own words… product reviews and advertisements for stuff you likely do not need… irritatingly pervasive pop-ups and click-to-exit ads. We get offers to do this stuff in our inbox every single day. And we reject them all because they go against our core mission.
But now we’ve run into a problem.
We’ve gotten too popular for our own good.