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It's not a goal, it's a wish your heart makes when you're fast asleep.

Raising Awareness About “Raising Awareness”

Our spectacular, gleaming, aerodynamically-sound Patreon patrons have once more voted on the topic they’d like us to explode with our thermodynamic wisdom and our nuclear gifs. Their selection was:

“What’s the deal with raising awareness?”

Okay, okay, my language was actually a good deal more colorful. I think the phrase I used was “raising awareness is a fucking scam” or “raising awareness is the biggest scam of all time,” something like that. Yes, I could look it up, but no, I will not. The past is in the past! We live in the now!

Yes, it’s true. I have some… strong thoughts on raising awareness.

Snap on your LiveStrong bracelets, fill you ice buckets to the brim, and get ready to drill down into this topic—with a Susan G. Komen branded drill, of course.

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