Raising Awareness About “Raising Awareness”: Without Action, It’s Often Useless

Our spectacular, gleaming, aerodynamically sound Patreon patrons have once more voted on the topic they’d like us to explode with our thermodynamic wisdom and our nuclear gifs. Their selection was:

“What’s the deal with raising awareness?”

Okay, okay, my language was actually a good deal more colorful. I think the phrase I used was “raising awareness is a fucking scam” or “raising awareness is the biggest scam of all time,” something like that. Yes, I could look it up, but no, I will not. The past is in the past! We live in the now!

It’s true: I have some… strong thoughts on raising awareness.

Snap on your LiveStrong bracelets, fill you ice buckets to the brim, and get ready to drill down into this topic—with a Susan G. Komen branded drill, of course.

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