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Starting your own business is the lemonade many have made out of 2020's nasty-ass lemons.

Becoming a Millennial Entrepreneur (in the Midst of a Pandemic) with Katelyn Magnuson

HOO BOY, WHAT A YEAR, AMIRITE?

In these trying times, it’s good to know we can still come together to celebrate what’s most important in life: raising chickens and naming them after TV characters.

This is Katelyn Magnuson, the Freelance CFO. More on this majestic Mother of Chickens in a moment.

With record numbers of layoffs and unemployment rising like a helium-filled dumpster, a lot of us have turned to what we call survival entrepreneurism. That includes full-time self-employment, freelancing, and stringing gigs together like so many Hobby Lobby clearance rack seed beeds. Not only is this #entrepreneurlife a way to make ends meet when absolutely no one is hiring, but it’s a method of advancing one’s career. Starting your own business right now is the lemonade many have made out of the nasty-ass lemons 2020 has given us.

I myself transitioned to full-time self-employment when I lost my job just as the coronavirus hit the fan. Yet while this makes me a card-carrying millennial entrepreneur, it’s not something I’ve written (or thought) much about!

To be honest, starting my freelance business and then making it my full-time job was, in the words of our Lord and Savior Bob Ross, “a happy accident.”

As usual… I have no idea what I’m doing.

Every so often when I’m researching money topics, I sigh dramatically and collapse onto my fainting couch, limp wrist held to my clammy forehead in the very picture of Victorian femininity. “Oh woe!” cry I, “This money shit is so confusing and complicated! If only some genuine professional would do the research for me and just let me copy their homework!”

Which is usually when I decide to interview an expert instead of doing the work myself.

Enter Katelyn Magnuson, the self-styled Freelance CFO and Mother of Chickens (long may She reign). Katelyn’s whole thing is working with small business owners and freelancers to take the practical steps necessary to bring their passion to life. Her courses, Facebook group, and free resources are not just full of empty platitudes and cheerleading… she actually has made her own business out of setting up the businesses of others.

So when Bitch Nation clamored for information on becoming “solopreneurs” (Katelyn’s word, but I’m stealing it), I knew she was the hero we needed and deserved; someone to cut through the bullshit and give us some step-by-step guidance.

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Asking to pay less is almost always a wearying and unwelcome question...with one very special exception.

Businesses Will Happily Give You HUGE Discounts if You Ask This Magic Question

Also known as “the magical six-word question that’s saved me $1,140 in the last three months.” Sounds like clickbait, right? But miraculously, this tip is 100% legit and may one day save your (financial) life. It’s a special little secret called the cash discount.

I’m a little wary of asking for discounts, especially from very small companies. When it’s just one or two people running the show, it means those one or two people spend an inordinate percentage of their time doing things they don’t like to do. Nobody starts their own business because they love filing quarterly taxes—they soldier through it for the 10% of the time where they’re actually doing the thing they love.

And every small business owner I’ve known has lost sleep over their pricing. Us included! No matter what you’re selling, there’s local and global competition for it, and consumers have tools now that didn’t exist 10 or 20 years ago that allow them to find, compare, rate, and review similar services. The world is a buyer’s market, and it’s really hard to measure what you know your work is worth against what you know people are willing to pay for it.

So asking to pay less for the same product is almost always a wearying and unwelcome question… with one very special exception.

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