You had a bad day. You’re takin’ one down. You sing a sad song just to turn it around…
… and so you go buy something.
The sweet release of “retail therapy” can feel like an injection of dopamine straight into the pleasure centers of your brain. Some even count it as self-care. For what can be more self-caring than to treat yo’self?
I know people who stress-spend like
others I stress-eat cheese. The problem is that the euphoria that comes from buying something new—even if it’s fancy cheese and you really fucking deserve it because work sucked today—is short-lived, but the money lost to impulse spending is gone forever.
That brief high of retail therapy or impulse spending can waylay your larger financial goals and damage the delicate equilibrium of your savings, generating far more stress than you relieved with the purchase.
Yet being upset about a bad day doesn’t mean you have to throw your financial goals to the wind. And losing that money while trying to make yourself feel momentarily better is going to feel worse in the long run.
I’m sympathetic to the plight of emotional impulse spending. Which is why I want to help you find another way of making yourself feel better. One that doesn’t involve your meager paycheck.Read More