Small Business Investing: A Kinder, Gentler Alternative to the Stock Market

Gentle readers… shit’s straight fucked.

This Bear Market (i.e., when the stock market plunges and investors start sweating bullets, not a charity auction event I’m sure is occurring somewhere this Pride Month) is scary stuff. It can be incredibly difficult to stick to a long-term investing strategy when it looks like you’re losing hundreds or even thousands day by day. Cutting your losses and pulling your money out of the stock market is a strong temptation.

For the record, we don’t recommend doing anything so hasty. But we also feel your pain! Which is why we’ve always recommended mitigating your risk by diversifying your investments. Remember our classic lesson about horcruxes and investment diversification? If not, go read it now. I’ll wait.

Welcome back! Today we’re introducing one of my favorite diversification horcruxes: small business investing—a lovely little option for the nervous stockholder looking for another way to grow their money outside of the stock market… while keeping their ethics intact.

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