(Sigh) Why Is Astrology Coming Back?

(Sigh) Why Is Astrology Coming Back?

Sometimes I feel really in-touch with America’s youths.

Like when I read a headline about how they don’t care about Joe Biden. “I, too, don’t care about Joe Biden!” I cry, pulling off my readers, rising up out of my Chesterfield, knees cracking, brandishing the physical copy of the newspaper, feeling positively nineteen again!

On the other hand, young people like a lot of wacky shit that I just don’t get. Like the D*va x Lucio ship. And the word “yeet.”

One of the trends I find a little mystifying is the return of interest in astrology. You know. Them little amminals that live in the sky and make us impulsive or conflict-avoidant or whatever. These proto-Pokemon (Capricorn = the Water Goat Pokemon, don’t @ me) are part of an ancient tradition of what we now call woo.

Woo (also called woo-woo) is a catch-all term for pseudoscientific models of thought that don’t hold up to much logical scrutiny, but are popular nonetheless because they simplify the world and appeal to the base human predisposition to find patterns, connections, and order in our extremely strange world.

The term woo can encompass a lot more—everything from the belief in ghosts to the belief in chem-trails. But I’m focusing today on types of woo that are meant to guide adherents through an understanding of the future and/or themselves, like astrology. Because consumption of those beliefs are growing rapidly.

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