I didn’t understand anything about life insurance until I was in my late twenties. I’d just started a small blog with a friend (you wouldn’t have heard of it), and it was unclear how many people were reading it. Until one day, when a shocking email arrived in our inbox. A company wanted to give us money to recommend a product.
The product was life insurance.
Jess (that’s Piggy to the uninitiated) and I regarded this offer with the confused-yet-intrigued energy of hungry fish watching a worm wriggle on a hook. Obviously we hadn’t had the audacity to make a preemptive affiliate marketing policy. Life insurance sounded like the kind of thing responsible adults should have, right? And it would be cool to offset the cost of running the site, wouldn’t it? We agreed to take a few days and devote our shower thoughts to the idea.
Like many a wise rainbow trout, we decided against the hook. No matter who you are, easy money is always a fat and juicy temptation. But we agreed we’d rather run the blog at a loss than sell random crap to our readers. Happy with this decision, we sat down to our inbox to find two more unsolicited affiliate offers.
These products were also life insurance.
In the years since, they’ve never stopped coming. We get a new one at least once a month. Now, we have the experience to understand why life insurance companies are so eager to pay bloggers to rep their stuff. Today, we’ll permanently burn that bridge by explaining how it works—and why we think most life insurance isn’t worth it for the majority of our readers.
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