How Can I Tame My Family’s Crazy Gift-giving Expectations?

Want to know how much the average American spends on Christmas gift-giving in a single year?

It’s $929.

Keep in mind that this does not include airfare to visit family, food and drink for large gatherings, donations to charity, holiday decorations, or other common yuletide purchases. That’s just the gift-giving.

Given that a majority of Americans don’t have enough savings to cover a $500 emergency, it’s hardly surprising that a majority of Americans also go into debt to buy Christmas gifts.

This indicates there is a startling cognitive dissonance around Christmas. Our cultural scripts constantly remind us that gifts are unnecessary, that the true spirit of the season is love. Yet so many of us martyr ourselves financially to be able to give each other yet more stuff.

It’s hard to push back against the weight of tradition, but the results are well worth the effort. We Bitches, using different systems, have managed to make the last several winter holidays a stress-free, debt-free season. Here are our secrets.

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In Defense of Shameless Regifting

“There is only one fruitcake in the entire world and people keep passing it around.” Ah, Johnny Carson’s ole’ traveling fruitcake story. So ancient and apocryphal it took significant googling to uncover its origins.

It’s a perfect example of the holiday season’s most notorious social faux pas: regifting.

Many consider regifting tacky and thoughtless: the worst version of “being cheap.” If you regift, it means a) you were too lazy to go out and buy a new gift for someone, b) you didn’t actually appreciate the gift in the first place, and c) you care so little about the giftee that you won’t even spend a little money on a personalized gift for them.

I’m here to propose a new way of looking at the practice of regifting. In fact, I think it can be an economical, creative, waste-free, and considerate way of bestowing presents upon your loved ones.

Yes, I am of course an uncouth and cold-hearted shrew. But I’m also an uncouth and cold-hearted shrew with a damn good point… and a damn fat wallet.

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